Together with the Munich agency brands&emotions, the Carl Group team implemented a Pop-up Store concept for the Italian luxury sports car producer Lamborghini this summer on the northern island of Sylt.
The agency brands&emotions is specialized on instrument-independent communication for the emotionality of brands. Together they compiled a complete package of conception and implementation.
The Pop-Up store was located in noble-spot Kampen and was opened three weeks in total. Two test drivers from the well-known Lamborghini Squadra Corse were on the island for the whole time. Potential customers had the opportunity to test one of the four exclusive Lamborghini-models together with the race drivers.
Therefore the following exercises were taken over together:
- Location scouting & Location study
- Conception and implementation accompanied communication arrangements.
(Promotion, Event, Online, PR,…)
- Concept / Development
(Room-/Light concept, Customer Journey, brand orchestration in the room)
- Store-, retail-/promotion/PR
- Placement of the personal
- Store management
(Business of the pop-up Store inclusive commercial transaction)
- Composition / logistics